November 7, 2021
SaaS is a business model where a company offers a piece of software to its customers via a subscription model. It’s one of the most popular business modalities for selling software.
July 1, 2021
You can think of Alfred as the pro version of Spotlight. It some fantastic features for quickly searching files and launching apps, yet it can do so much more.
June 14, 2021
A summary of my experience using the M1 Mac mini as my only computer for UX Design and content creation.
I've been designing digital products for over 10 years.
In the past 4 years, I helped one of the top UX studios in California scale from 3 employees to more than $1M in revenue.
These days I help companies and agencies leverage design as a strategy for growth.
I'm the host of the Growing Design Podcast and I write regularly on my blog.
I'm also working on building the future of business banking with the folks at Rebank.
Competitive analysis, defining and prioritizing features and achieving product-market fit.
I’ve been building design systems for years and I can help you create or improve yours.
Mapping complex functionality into cohesive and delightful experiences.
User interviews, and remote user testing.
You spend time doing client work instead of running your business
You struggle filling up your pipeline
You fear if you delegate thing they won't get done
You are trying to figure out how much to charge for your services
You avoid email because it feels like an overwhelming, unsurmountable task
You fear that your competitors are going to steal your clients
You lack a process to deal with scope creep
You have a hard time dealing with small edits that keep your team busy but don't generate meaningful profit
These are common problems of small to mid-sized UX agencies.
I consult for UX agencies that want to learn how to price their services, market their expertise, and attract the right type of client.
My consulting services are delivered in the form of video-conferencing, coaching sessions (typically on Zoom). In addition to that, you get unlimited access to me via email and text to ask me questions.
In between sessions, I will also review your marketing material, org chart, portfolio, and other documents and recommend how to improve them.
You can have up to 3 people from your team in each session. You may record each session for future reference.
Here are some of the main things on which I can help.
Identify your ideal buyer and craft the right online presence to attract them through content strategy. Focus on the right channels and promote your services professionally without looking spammy or needy.
Maximize what you charge for your services, and increase your margins while keeping a consistent cash flow.
I can help you figure out which pricing model adjusts better to your agency and your clients' needs. Whether that's value-based, productized, or retainer, the right price is a lot more profitable for you and is a great deal to your client.
Uncover the root cause of the problem. Use that to craft more specific proposals that maximize the value you create for your client's business while capturing a much larger portion of the budget.
Optimize every stage of your pipeline to create a smooth sales process. This helps address questions from your team about the project and provides your client with all the information they need to make their decision.
I'll help you identify what your marketing materials, sales collaterals, presentations, and proposal templates need to contain to support your sales efforts.
Earn your client's trust by learning how to talk about budget, negotiate terms, and address objections confidently.
Master client calls with techniques like anchoring, mirroring, and voice modulation to steer the conversation towards a mutually beneficial outcome.
Use specific vocabulary to get your point across in simple terms when explaining technical concepts such as user flows, front-end framework, and prototyping.
The key to a successful negotiation is understanding that it's not a zero-sum game but rather a conversation aiming to maximize the value exchanged between both parties in a transaction.
Where I talk with industry leaders
about the role of design in business, art, and creativity.
If you want to stand out from the crowd you need to start selling your expertise.
You can only optimize for two out of these three variables.
If you offer high quality at a low price, eventually, you’ll burn out. Your low margins will force you to take on more work than you can sustain. It will affect your mental and physical health.
You can offer low prices, as many bottom-feeders in Upwork do, but in order to remain profitable, your quality will suffer in the long term.
Lastly, the route I recommend for small UX agencies is to consistently offer high quality at a high price. This is by far the most profitable option and the most satisfying as well.
They buy solutions in the form of more time,
more money or more peace of mind.
Sign up to receive insights on selling your UX expertise and watch the presentation.
Ed has a contagious enthusiasm for all things design, from user research to creative output, to innovative thinking. I witnessed the impact his leadership had on the team, creating an environment for everyone to feed off each other's learnings and raise the bar when it comes to design here at WANDR Studio. He's an asset that anybody looking for design and knowledge will be lucky to work with.
Ed has the unique ability to understand the big picture vision, while being meticulous and detail-oriented. He has strong knowledge in technical, creative, and business strategy. He is a great pleasure to work with.
Ed is an intellectual leader. His critical thinking and ways to find efficiencies in projects have led us to close six-figure deals and contributed to growing WANDR from a six to seven-figure in revenue company.