Ed Orozco
Design + Growth

No spam, no BS. Just occasional insights on Product Strategy, Design Systems, and UX.

About Me

I've been designing digital products for over 10 years.

In the past 4 years, I helped one of the top UX studios in California scale from 3 employees to more than $1M in revenue.

These days I help companies and agencies leverage design as a strategy for growth.

I'm the host of the Growing Design Podcast and I write regularly on my blog.

I'm also working on building the future of business banking with the folks at Rebank.

I Can Help You With

Design Strategy

Competitive analysis, defining and prioritizing features and achieving product-market fit.

Design Systems

I’ve been building design systems for years and I can help you create or improve yours.

UX Design

Mapping complex functionality into cohesive and delightful experiences.

Research & Testing

User interviews, and remote user testing.

Does This
Sound Familiar?

You spend time doing client work instead of running your business
You struggle filling up your pipeline
You fear if you delegate thing they won't get done
You are trying to figure out how much to charge for your services
You avoid email because it feels like an overwhelming, unsurmountable task
You fear that your competitors are going to steal your clients
You lack a process to deal with scope creep
You have a hard time dealing with small edits that keep your team busy but don't generate meaningful profit

These are common problems of small to mid-sized UX agencies.

Services

I consult for UX agencies that want to learn how to price their services, market their expertise, and attract the right type of client.

My consulting services are delivered in the form of video-conferencing, coaching sessions (typically on Zoom). In addition to that, you get unlimited access to me via email and text to ask me questions.

In between sessions, I will also review your marketing material, org chart, portfolio, and other documents and recommend how to improve them.

You can have up to 3 people from your team in each session. You may record each session for future reference.

Here are some of the main things on which I can help.

Positioning

Identify your ideal buyer and craft the right online presence to attract them through content strategy. Focus on the right channels and promote your services professionally without looking spammy or needy.

Pricing Strategy

Maximize what you charge for your services, and increase your margins while keeping a consistent cash flow.

I can help you figure out which pricing model adjusts better to your agency and your clients' needs. Whether that's value-based, productized, or retainer, the right price is a lot more profitable for you and is a great deal to your client.

Uncover the root cause of the problem. Use that to craft more specific proposals that maximize the value you create for your client's business while capturing a much larger portion of the budget.

Sales Funnel

Optimize every stage of your pipeline to create a smooth sales process. This helps address questions from your team about the project and provides your client with all the information they need to make their decision.

I'll help you identify what your marketing materials, sales collaterals, presentations, and proposal templates need to contain to support your sales efforts.

Negotiation

Earn your client's trust by learning how to talk about budget, negotiate terms, and address objections confidently.

Master client calls with techniques like anchoring, mirroring, and voice modulation to steer the conversation towards a mutually beneficial outcome.

Use specific vocabulary to get your point across in simple terms when explaining technical concepts such as user flows, front-end framework, and prototyping.

The key to a successful negotiation is understanding that it's not a zero-sum game but rather a conversation aiming to maximize the value exchanged between both parties in a transaction.

If you want to work with me, book a free consultation

Book Now
I'm the host of
The Growing Design Podcast

Where I talk with industry leaders
about the role of design in business, art, and creativity.

Scan the QR with your phone's camera to play.
QR Code for the Growing Design Podcast.
Or play it in your browser with Spotify

99%

Of all UX agencies offer the same type of  work

If you want to stand out from the crowd you need to start selling your expertise.

De-Commoditize Your UX Agency

You can only optimize for two out of these three variables.

If you offer high quality at a low price, eventually, you’ll burn out. Your low margins will force you to take on more work than you can sustain. It will affect your mental and physical health.

You can offer low prices, as many bottom-feeders in Upwork do, but in order to remain profitable, your quality will suffer in the long term.

Lastly, the route I recommend for small UX agencies is to consistently offer high quality at a high price. This is by far the most profitable option and the most satisfying as well.

Good clients don't
buy deliverables

They buy solutions in the form of more time,
more money or more peace of mind.

Business Thinking for Designers Presentation

Sign up to receive insights on selling your UX expertise and watch the presentation.

A screenshot of Ed Orozco's presentation on Business Thinking for Designers

Kind Words