You spend time doing client work instead of running your business
You struggle filling up your pipeline
You fear if you delegate thing they won't get done
You are trying to figure out how much to charge for your services
You avoid email because it feels like an overwhelming, unsurmountable task
You fear that your competitors are going to steal your clients
You lack a process to deal with scope creep
You have a hard time dealing with small edits that keep your team busy but don't generate meaningful profit
These are common problems of small to mid-sized UX agencies.
I consult for UX agencies that want to learn how to price their services, market their expertise, and attract the right type of client.
My consulting services are delivered in the form of video-conferencing, coaching sessions (typically on Zoom). In addition to that, you get unlimited access to me via email and text to ask me questions.
In between sessions, I will also review your marketing material, org chart, portfolio, and other documents and recommend how to improve them.
You can have up to 3 people from your team in each session. You may record each session for future reference.
Here are some of the main things on which I can help.
Identify your ideal buyer and craft the right online presence to attract them through content strategy. Focus on the right channels and promote your services professionally without looking spammy or needy.
Maximize what you charge for your services, and increase your margins while keeping a consistent cash flow.
I can help you figure out which pricing model adjusts better to your agency and your clients' needs. Whether that's value-based, productized, or retainer, the right price is a lot more profitable for you and is a great deal to your client.
Uncover the root cause of the problem. Use that to craft more specific proposals that maximize the value you create for your client's business while capturing a much larger portion of the budget.
Optimize every stage of your pipeline to create a smooth sales process. This helps address questions from your team about the project and provides your client with all the information they need to make their decision.
I'll help you identify what your marketing materials, sales collaterals, presentations, and proposal templates need to contain to support your sales efforts.
Earn your client's trust by learning how to talk about budget, negotiate terms, and address objections confidently.
Master client calls with techniques like anchoring, mirroring, and voice modulation to steer the conversation towards a mutually beneficial outcome.
Use specific vocabulary to get your point across in simple terms when explaining technical concepts such as user flows, front-end framework, and prototyping.
The key to a successful negotiation is understanding that it's not a zero-sum game but rather a conversation aiming to maximize the value exchanged between both parties in a transaction.
Ed Orozco's Blog is a collection of Insight-packed articles on how to grow your UX agency.
February 23, 2021
Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.
February 16, 2021
Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding. In this episode, Stæven walks us through the memory structures that make people recognize and remember brands.
February 9, 2021
I created this 6-part course with actionable steps that you can start applying in your agency to attract more and better-qualified leads.
Learn to price your services, sell your expertise,
and attract the right type of clients
If you want to stand out from the crowd you need to start selling your expertise.
You can only optimize for two out of these three variables.
If you offer high quality at a low price, eventually, you’ll burn out. Your low margins will force you to take on more work than you can sustain. It will affect your mental and physical health.
You can offer low prices, as many bottom-feeders in Upwork do, but in order to remain profitable, your quality will suffer in the long term.
Lastly, the route I recommend for small UX agencies is to consistently offer high quality at a high price. This is by far the most profitable option and the most satisfying as well.
They buy solutions in the form of more time,
more money or more peace of mind.
Sign up to receive insights on selling your UX expertise and watch the presentation.
Design strategy is a meeting point between what’s valuable for customers, and what’s profitable for businesses.
It involves creating a set of guiding principles that articulate the business mission and vision with the design of their products or services. It helps businesses figure out the question of what to do next.
In other words, it ensures your team produces what your business needs to align its success to its customers’ needs.
Read the article
Ed has the unique ability to understand the big picture vision, while being meticulous and detail-oriented. He has strong knowledge in technical, creative, and business strategy. He is a great pleasure to work with.
Ed is an intellectual leader. His critical thinking and ways to find efficiencies in projects have led us to close six-figure deals and contributed to growing WANDR from a six to seven-figure in revenue company.