I consult for UX agencies that want to learn how to price their services, market their expertise, and attract the right type of client.
My consulting services are delivered in the form of video-conferencing, coaching sessions (typically on Zoom). In addition to that, you get unlimited access to me via email and text to ask me questions.
In between sessions, I will also review your marketing material, org chart, portfolio, and other documents and recommend how to improve them.
You can have up to 3 people from your team in each session. You may record each session for future reference.
Here are some of the main things on which I can help.
Identify your ideal buyer and craft the right online presence to attract them through content strategy. Focus on the right channels and promote your services professionally without looking spammy or needy.
Maximize what you charge for your services, and increase your margins while keeping a consistent cash flow.
I can help you figure out which pricing model adjusts better to your agency and your clients' needs. Whether that's value-based, productized, or retainer, the right price is a lot more profitable for you and is a great deal to your client.
Uncover the root cause of the problem. Use that to craft more specific proposals that maximize the value you create for your client's business while capturing a much larger portion of the budget.
Optimize every stage of your pipeline to create a smooth sales process. This helps address questions from your team about the project and provides your client with all the information they need to make their decision.
I'll help you identify what your marketing materials, sales collaterals, presentations, and proposal templates need to contain to support your sales efforts.
Earn your client's trust by learning how to talk about budget, negotiate terms, and address objections confidently.
Master client calls with techniques like anchoring, mirroring, and voice modulation to steer the conversation towards a mutually beneficial outcome.
Use specific vocabulary to get your point across in simple terms when explaining technical concepts such as user flows, front-end framework, and prototyping.
The key to a successful negotiation is understanding that it's not a zero-sum game but rather a conversation aiming to maximize the value exchanged between both parties in a transaction.
If you want to stand out from the crowd you need to start selling your expertise.
You can only optimize for two out of these three variables.
If you offer high quality at a low price, eventually, you’ll burn out. Your low margins will force you to take on more work than you can sustain. It will affect your mental and physical health.
You can offer low prices, as many bottom-feeders in Upwork do, but in order to remain profitable, your quality will suffer in the long term.
Lastly, the route I recommend for small UX agencies is to consistently offer high quality at a high price. This is by far the most profitable option and the most satisfying as well.
They buy solutions in the form of more time,
more money or more peace of mind.
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In 2018, I started doing business development for one of the world's top UX Agencies.
After negotiating and closing several 5-figures UX projects I discovered I had a passion for selling UX design.
I quit my job to pursue my passion of helping UX agencies grow by selling their expertise.
Learn to price your services, sell your expertise,
and attract the right type of clients
Ed has the unique ability to understand the big picture vision, while being meticulous and detail-oriented. He has strong knowledge in technical, creative, and business strategy. He is a great pleasure to work with.
Ed is an intellectual leader. His critical thinking and ways to find efficiencies in projects have led us to close six-figure deals and contributed to growing WANDR from a six to seven-figure in revenue company.