Conversion rate is way more complex than you think

It is one the most oversimplified and harder to track metrics.

What people think will boost conversion:

→ Pretty site
→ Funny copy
→ Make my logo bigger
→ Fancy animations

While those things count, what I've learned has the biggest impact:

→ Traffic source
→ Type of traffic
→ Clear and concise copy
→ Particular interests of visitors
→ Where they are in the purchasing journey
→ Whether they have visited your site before
→ Whether they have bought something similar before
→ The price of what you sell compared to your competitors
→ Whether the flow of information matches their expectations
→ A well thought-out offer that solves a real problem at a fraction of what it costs them to do nothing

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