Product designer focused on velocity for B2B startups.https://www.edorozco.com/https://www.edorozco.com/work/components/https://www.edorozco.com/work/components/A playground for prototyping interaction design ideas with real code — nested selectors, data tables, and micro-interactions, all built and refined outside of client work.https://www.edorozco.com/work/revolut/https://www.edorozco.com/work/revolut/Led a series of workshops that formed the foundation for the app's 2023 redesign, now serving 50 million customers worldwide. Developed patterns for securely onboarding millions of web app users while successfully aligning engineering, regulatory, and business stakeholders.https://www.edorozco.com/work/synq/https://www.edorozco.com/work/synq/As first and only designer, I designed the experience that took Synq from demo to winning deals against the incumbent leader of the space.https://www.edorozco.com/work/tribyl/https://www.edorozco.com/work/tribyl/As the only person staffed on the project, I led the product strategy and design for an AI-powered sales platform, building a modular design system that let Tribyl scale production without sacrificing consistency.https://www.edorozco.com/work/wandr/https://www.edorozco.com/work/wandr/As founding designer, I was instrumental in scaling the team from 1—20+ designers. Under my leadership we increased our ACV by 10x and hit our first $1 million in revenue. I hired, led and mentored senior designers who went on to secure roles at Nike, Tesla, Twitter, Starbucks, Gitlab, Walmart, and Delivery Hero.https://www.edorozco.com/work/zoe-financial/https://www.edorozco.com/work/zoe-financial/I led product strategy and design for a financial advisor marketplace across three phases: a marketing website rebuilt to earn brand trust, an onboarding redesign focused on conversion, and a dashboard for the advisors.https://www.edorozco.com/work/zoios/https://www.edorozco.com/work/zoios/Established the practice of continuously talking with customers, which informed strategic positioning initiatives and several product launches. I led and executed a full rebrand, which we launched in under a month, earning accolades from partners and customers..https://www.edorozco.com/the-pitfalls-of-low-performing-design-teams/https://www.edorozco.com/the-pitfalls-of-low-performing-design-teams/Diagnosing the causes of slow design teams with low-quality output involves a comprehensive understanding of various factors that can hinder team performance.Thu, 22 Feb 2024 00:00:00 GMTDesign LeadershipDesignOpsWorkflows & Productivityhttps://www.edorozco.com/conversion-rate/https://www.edorozco.com/conversion-rate/It is one the most oversimplified and harder to track metrics.Tue, 20 Feb 2024 00:00:00 GMTReflectionsDesign Strategyhttps://www.edorozco.com/user-research-clarity-before-tools/https://www.edorozco.com/user-research-clarity-before-tools/Before getting into tools, get clear on the goal of your research.Mon, 19 Feb 2024 00:00:00 GMTResearchhttps://www.edorozco.com/how-do-you-deal-with-being-wrong/https://www.edorozco.com/how-do-you-deal-with-being-wrong/Scientists, engineers, architects, school teachers, judges, can all be wrong. Designers are wrong a lot, too.Fri, 16 Feb 2024 00:00:00 GMThttps://www.edorozco.com/writing-as-a-tool-for-thinking/https://www.edorozco.com/writing-as-a-tool-for-thinking/Writing is often underestimated as a tool for thinking through problems.Wed, 10 Jan 2024 00:00:00 GMTReflectionsWritinghttps://www.edorozco.com/nailing-your-apps-defaults/https://www.edorozco.com/nailing-your-apps-defaults/People stick to defaults when that feels easier than changing them. That's why it's so important to nail your product's defaults. You get there by getting a deep understanding of your user's struggles. It's not easy, but it's incredibly gratifying for you and them.Sun, 12 Nov 2023 00:00:00 GMTReflectionsDesign TipsDesign Strategyhttps://www.edorozco.com/consolidation-is-your-weapon-against-entropy/https://www.edorozco.com/consolidation-is-your-weapon-against-entropy/Entropy is the tendency of systems to become chaotic over time.Mon, 30 Oct 2023 00:00:00 GMThttps://www.edorozco.com/towards-design-convergence/https://www.edorozco.com/towards-design-convergence/As industries mature, the solutions to their problems start to look similar.Tue, 19 Sep 2023 00:00:00 GMTFuturism & TrendsReflectionshttps://www.edorozco.com/start-by-writing/https://www.edorozco.com/start-by-writing/When people can share their thoughts in written form, they become more invested in the collective success of the project.Mon, 07 Aug 2023 00:00:00 GMTWorkflows & Productivityhttps://www.edorozco.com/dont-take-processes-for-granted/https://www.edorozco.com/dont-take-processes-for-granted/If you ever worked at a company where things seemed to flow, chances are one or more folks intentionally built and tweaked a foundation to make that happen.Thu, 03 Aug 2023 00:00:00 GMTWorkflows & ProductivityDesignOpshttps://www.edorozco.com/on-being-a-leader/https://www.edorozco.com/on-being-a-leader/Leadership is about finding the best way to move forward and inspiring others to join you on that journeyMon, 31 Jul 2023 00:00:00 GMTDesign Leadershiphttps://www.edorozco.com/where-ux-generators-are-missing-the-mark/https://www.edorozco.com/where-ux-generators-are-missing-the-mark/AI's integration into design has already begun, and those who learn to work alongside these tools will lead the way.Thu, 27 Jul 2023 00:00:00 GMTFuturism & Trendshttps://www.edorozco.com/pieces-of-logic-should-be-part-of-your-design-system/https://www.edorozco.com/pieces-of-logic-should-be-part-of-your-design-system/Treating logic as building blocks will allow you to keep an eye on where redundancy can be reduced to maintain a cohesive experience across features.Thu, 04 May 2023 00:00:00 GMTProduct DesignDesign StrategyDesign SystemsDesign TipsSystems thinkinghttps://www.edorozco.com/repetitive-work-should-be-automated/https://www.edorozco.com/repetitive-work-should-be-automated/The modern design workflow is full of repetitive tasks that could easily by automated.Sun, 30 Apr 2023 00:00:00 GMThttps://www.edorozco.com/reducing-your-own-cognitive-load-when-using-your-computer/https://www.edorozco.com/reducing-your-own-cognitive-load-when-using-your-computer/We need every bit of focus in order to produce great work. Yet we are surrounded by an army of distractions robbing us of our precious mental energy.Sat, 18 Mar 2023 00:00:00 GMThttps://www.edorozco.com/most-useful-gmail-shortcuts/https://www.edorozco.com/most-useful-gmail-shortcuts/You came here for the shortcuts so let's get to them.Sat, 11 Mar 2023 00:00:00 GMThttps://www.edorozco.com/idea-to-action-time-ita/https://www.edorozco.com/idea-to-action-time-ita/Minimizing the time between ideas and action to get the most out of our creativity.Mon, 20 Feb 2023 00:00:00 GMThttps://www.edorozco.com/in-file-ux-documentation/https://www.edorozco.com/in-file-ux-documentation/In-file, UX documentation is a layer of information that isn’t part of the design itself but helps everyone to understand it better.Sun, 29 Jan 2023 00:00:00 GMTDesign TipsDesign SystemsWorkflows & ProductivityPerceptionhttps://www.edorozco.com/product-design-resources/https://www.edorozco.com/product-design-resources/A list of resources to learn product design that I wish I had when I started out.Mon, 23 Jan 2023 00:00:00 GMTReading ListsDesign Tipshttps://www.edorozco.com/fixing-font-issues-in-macos/https://www.edorozco.com/fixing-font-issues-in-macos/Getting rid of the annoying 'name' table usability error.Mon, 16 Jan 2023 00:00:00 GMThttps://www.edorozco.com/making-the-most-out-of-google-chrome/https://www.edorozco.com/making-the-most-out-of-google-chrome/Most of us use Chrome all day, every day. It makes sense to spend just a bit of time learning how to use it more effectively.Sun, 15 Jan 2023 00:00:00 GMTWorkflows & Productivityhttps://www.edorozco.com/why-putting-dots-in-a-virtual-canvas/https://www.edorozco.com/why-putting-dots-in-a-virtual-canvas/Why is it such a common design decision to use dotted canvases? And what is a digital canvas anyway?Tue, 23 Aug 2022 00:00:00 GMTPerceptionhttps://www.edorozco.com/balancing-cognitive-load-and-discoverability/https://www.edorozco.com/balancing-cognitive-load-and-discoverability/When we're designing an app's information architecture, whether we're aware of it or now, we're trying to draw a line between discoverability of options and cognitive load.Thu, 21 Apr 2022 00:00:00 GMTInformation Architecturehttps://www.edorozco.com/helping-users-make-better-decisions/https://www.edorozco.com/helping-users-make-better-decisions/Two really great decisions are better than dozens of okay decisions. And they certainly hurt less than a bunch of poor decisions.Thu, 07 Apr 2022 00:00:00 GMThttps://www.edorozco.com/what-is-async-communication/https://www.edorozco.com/what-is-async-communication/Asynchronous communication, or async for short, is when you ask for something without expecting an immediate answer in return.Thu, 07 Apr 2022 00:00:00 GMThttps://www.edorozco.com/about-risk-in-product-development/https://www.edorozco.com/about-risk-in-product-development/The further you’re into the product development cycle, the less you can affect its outcome.Sun, 03 Apr 2022 00:00:00 GMTDesign Strategyhttps://www.edorozco.com/design-systems-reads/https://www.edorozco.com/design-systems-reads/My personal recommendations for the topic of Design SystemsSun, 03 Apr 2022 00:00:00 GMTDesign SystemsReading Listshttps://www.edorozco.com/speed-consistency-and-scalability-the-3-pillars-of-design-systems/https://www.edorozco.com/speed-consistency-and-scalability-the-3-pillars-of-design-systems/One of the most essential parts when trying to get organizational buy-in for a design system initiative is articulating the benefits it will bring to the business.Wed, 23 Mar 2022 00:00:00 GMTDesignOpsDesign Systemshttps://www.edorozco.com/design-dependencies-reusable-flows-in-figma/https://www.edorozco.com/design-dependencies-reusable-flows-in-figma/Modular flows that can be shared and reused across teamsThu, 17 Mar 2022 00:00:00 GMTDesignOpsWorkflows & ProductivityDesign Systemshttps://www.edorozco.com/build-your-first-website-without-losing-your-mind/https://www.edorozco.com/build-your-first-website-without-losing-your-mind/It’s never been easier to build a website. It’s also never been more confusing to get started either.Sun, 27 Feb 2022 00:00:00 GMThttps://www.edorozco.com/the-commoditization-of-ux-and-the-rise-of-design-strategy/https://www.edorozco.com/the-commoditization-of-ux-and-the-rise-of-design-strategy/The remedy against featuritis is a good strategyMon, 21 Feb 2022 00:00:00 GMTDesign Strategyhttps://www.edorozco.com/modular-design-process-a-brief-intro/https://www.edorozco.com/modular-design-process-a-brief-intro/A reference template for building a scalable design process through swappable modules.Wed, 16 Feb 2022 00:00:00 GMTDesignOpshttps://www.edorozco.com/streamlining-client-onboarding/https://www.edorozco.com/streamlining-client-onboarding/An effective client onboarding process saves you time and is an essential part of your client's experience.Wed, 09 Feb 2022 00:00:00 GMTDesignOpshttps://www.edorozco.com/the-saas-model-for-designers/https://www.edorozco.com/the-saas-model-for-designers/This article is a quick introduction to the software SaaS model for designers. This can be your starting point in expanding your understanding of the products you design for and the economies that make them attractive business models.Sun, 07 Nov 2021 00:00:00 GMThttps://www.edorozco.com/speed-up-your-design-workflow-with-alfred/https://www.edorozco.com/speed-up-your-design-workflow-with-alfred/You can think of Alfred as the pro version of Spotlight. It has some fantastic features for quickly searching files and launching apps, yet it can do so much more.Thu, 01 Jul 2021 00:00:00 GMTWorkflows & Productivityhttps://www.edorozco.com/design-content-creation-on-the-m1-mac-mini/https://www.edorozco.com/design-content-creation-on-the-m1-mac-mini/The M1 Macs have been getting a lot of attention among designers lately. And no wonder.Mon, 14 Jun 2021 00:00:00 GMTGear & Gadgetshttps://www.edorozco.com/leading-future-ready-asynchronous-teams/https://www.edorozco.com/leading-future-ready-asynchronous-teams/Remote work opens a world of possibilities for companies of all sizes. It allows people to choose the working environment where they feel happiest and most…Wed, 07 Apr 2021 00:00:00 GMTRemote Workhttps://www.edorozco.com/laura-khalil/https://www.edorozco.com/laura-khalil/In this episode of the Growing Design Podcast, Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to…Tue, 23 Feb 2021 00:00:00 GMThttps://www.edorozco.com/interview-with-zach-hill/https://www.edorozco.com/interview-with-zach-hill/In this episode, Zach Hill and I chat about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a…Tue, 16 Feb 2021 00:00:00 GMThttps://www.edorozco.com/staeven-frey/https://www.edorozco.com/staeven-frey/Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding, a strategy-focused branding agency based in Nashville, TN. In this episode…Tue, 16 Feb 2021 00:00:00 GMThttps://www.edorozco.com/ux-lead-generation-e-mail-course/https://www.edorozco.com/ux-lead-generation-e-mail-course/As of 7 August 2021 - this course is no longer available as an email course. Instead, I will be posting all of its content as a series on my blog and on my…Tue, 09 Feb 2021 00:00:00 GMThttps://www.edorozco.com/sales-enablement-w-crystal-nikosey/https://www.edorozco.com/sales-enablement-w-crystal-nikosey/Crystal Nikosey explains the concept of Sales Enablement and how to implement it in your agency.Tue, 02 Feb 2021 00:00:00 GMThttps://www.edorozco.com/dont-compete-specialize/https://www.edorozco.com/dont-compete-specialize/I hear a lot of UX folks worry about competition.Tue, 26 Jan 2021 00:00:00 GMThttps://www.edorozco.com/inbound-vs-outbound-for-ux-agencies/https://www.edorozco.com/inbound-vs-outbound-for-ux-agencies/Many UX agencies struggle to generate new business to survive, let alone grow consistently.Wed, 20 Jan 2021 00:00:00 GMThttps://www.edorozco.com/interview-with-steph-cruchon/https://www.edorozco.com/interview-with-steph-cruchon/The following is a transcript of my interview with Steph Cruchon on the Growing Design podcast.Tue, 19 Jan 2021 00:00:00 GMThttps://www.edorozco.com/de-commoditizing-ux-design-by-charging-more/https://www.edorozco.com/de-commoditizing-ux-design-by-charging-more/A well-known commodity good that lots of producers sell to lots of buyers for a standard price.Tue, 22 Dec 2020 00:00:00 GMThttps://www.edorozco.com/value-based-pricing-for-designers/https://www.edorozco.com/value-based-pricing-for-designers/Value-based Pricing is a pricing strategy in which you charge for your services in proportion to the value that they represent to your clients.Mon, 30 Nov 2020 00:00:00 GMThttps://www.edorozco.com/managing-remote-teams-best-practices/https://www.edorozco.com/managing-remote-teams-best-practices/Managing a remote team is, in principle, very similar to managing a team in a physical location. In both scenarios, Motivation, communication, and performance…Tue, 24 Nov 2020 00:00:00 GMThttps://www.edorozco.com/top-5-best-tools-for-remote-work/https://www.edorozco.com/top-5-best-tools-for-remote-work/If you have never worked remotely, It can take some time to adjust your workflow. Collaboration in a remote work setting can be significantly different from…Mon, 09 Nov 2020 00:00:00 GMTRemote Workhttps://www.edorozco.com/a-guide-for-vetting-bad-design-clients/https://www.edorozco.com/a-guide-for-vetting-bad-design-clients/Working with bad design clients sucks. They treat you as an order taker, ignore your recommendations, always try to squeeze a much free work as possible from you, and they pay late, if ever.Fri, 06 Nov 2020 00:00:00 GMThttps://www.edorozco.com/contrast-and-human-perception-in-design/https://www.edorozco.com/contrast-and-human-perception-in-design/Designing better experiences by understanding how we see the world.Sun, 19 Jul 2020 00:00:00 GMTPerceptionhttps://www.edorozco.com/how-to-define-your-design-strategy/https://www.edorozco.com/how-to-define-your-design-strategy/Building a design strategy requires you to create your entire corporate strategy around design thinking and human-centered design (HCD) principles. Define a…Fri, 29 May 2020 00:00:00 GMTDesign Strategyhttps://www.edorozco.com/in-chair-hours/https://www.edorozco.com/in-chair-hours/Many people coming from a non-remote-friendly workplace have had to suddenly switch to remote-only due to the 2020 pandemic.Thu, 28 May 2020 00:00:00 GMThttps://www.edorozco.com/what-is-design-strategy-and-why-do-you-need-it/https://www.edorozco.com/what-is-design-strategy-and-why-do-you-need-it/My intention with this article is to offer business owners and product folks in the tech industry an introduction to design strategy, centered on the tech…Sun, 08 Mar 2020 00:00:00 GMTDesign Strategyhttps://www.edorozco.com/data-alone-doesnt-make-delightful-experiences/https://www.edorozco.com/data-alone-doesnt-make-delightful-experiences/Knowing that only 40% of the participants are able to complete a task doesn't say why users had trouble with that task or how to make it easier.Fri, 14 Feb 2020 00:00:00 GMThttps://www.edorozco.com/the-perfect-lightweight-setup-for-digital-nomads/https://www.edorozco.com/the-perfect-lightweight-setup-for-digital-nomads/I’ve been working as a digital nomad for about four years now, and during this time, I’ve been collecting advice on travel-friendly gear that would help me have a decent setup without breaking my back.Thu, 06 Feb 2020 00:00:00 GMTGear & GadgetsRemote Workhttps://www.edorozco.com/user-experience-and-cognitive-load-when-less-is-more/https://www.edorozco.com/user-experience-and-cognitive-load-when-less-is-more/Have you ever been overwhelmed by a restaurant menu with way too many dishes and options?Mon, 03 Feb 2020 00:00:00 GMT