Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.
Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding. In this episode, Stæven walks us through the memory structures that make people recognize and remember brands.
Crystal Nikosey explains the concept of Sales Enablement and how to implement it in your agency.
Zach Hill and I chatted about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others.
Specialize to provide a boutique, more intimate client experience that allows for better communication and top of the line quality work at a great price for both parties, rendering the competition irrelevant.
Chose a niche, create content around it, raise your prices, and live a happier life, running a more profitable UX agency.
A case for executing an inbound marketing strategy to generate better UX leads.
The key behind Value-Based Pricing is understanding that value is highly subjective.
Working with bad design clients sucks. They treat you as an order taker, ignore your recommendations, always try to squeeze a much free work as possible from you, and they pay late, if ever.
