Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.
Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding. In this episode, Stæven walks us through the memory structures that make people recognize and remember brands.
I created this 6-part course with actionable steps that you can start applying in your agency to attract more and better-qualified leads.
An accurate client onboarding process saves you time and is an essential part of your client's experience.
Crystal Nikosey explains the concept of Sales Enablement and how to implement it in your agency.
Zach Hill and I chatted about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others.
Specialize to provide a boutique, more intimate client experience that allows for better communication and top of the line quality work at a great price for both parties, rendering the competition irrelevant.
Chose a niche, create content around it, raise your prices, and live a happier life, running a more profitable UX agency.
A case for executing an inbound marketing strategy to generate better UX leads.
Interview with Steph Cruchon, design sprint implementation pioneer and expert facilitator.
The key behind Value-Based Pricing is understanding that value is highly subjective.
Motivation, communication, and performance tracking are essential. Yet, they can be especially challenging to deal with in a remote setting.
This is a list of tried and true remote work apps that I use on a daily basis to design digital products across four continents and eight timezones.
Working with bad design clients sucks. They treat you as an order taker, ignore your recommendations, always try to squeeze a much free work as possible from you, and they pay late, if ever.
Why in-depth knowledge of your customers and a solid long-term vision are the foundation of a design strategy.
Productivity is still primarily measured through in-chair hours. It’s highly misleading and, what’s worse, it’s an incentive for wasting time.
My intention with this article is to offer business owners and product folks in the tech industry an introduction to design strategy, centered on the tech industry.
Knowing that only 40% of the participants are able to complete a task doesn't say why users had trouble with that task or how to make it easier.
I’ve been working as a digital nomad for about four years now, and during this time, I’ve been collecting advice on travel-friendly gear that would help me have a decent setup without breaking my back.